Social Media Animation
Testwood "Did You Know?" Explainer Animation
Testwood recently designed and animated a social media piece to promote the importance of video to a small business's marketing strategy. They created the animation from scratch, using stock images and licensed music to tell the story. Because the animation was going to be posted on a social media channel, the entire length was kept to less than 30 seconds.
After researching the statistics for the animation, Testwood's designer mapped out the copy and sequences, and laid out the style frames using stock images in Adobe Illustrator.
The style frames were then imported into After Effects and animated to a music track.
The resulting animation was fast and upbeat, and emphasized the importance of video in a business marketing strategy. Because this was intended for Testwood's social media channels, two versions were made, one square for Instagram, and one horizontal for Facebook.