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Joy of Dance Brand Story Video
Joy of Dance came to us wanting more than a demo reel- they wanted a brand story that actually felt like their studio: joyful, inclusive, and compassionate.
So we spent two days filming on location. Day one was interviews with the staff and CEO, talking about what the studio really means to them.
Day two was all about capturing b-roll of the classes in action: Little Stars doing joyful circles, adults finding their groove, everybody laughing together.
The result is a promo video Joy of Dance can put in front of prospective and current clients that captures their community, not just their curriculum.
And, while we were there capturing b-roll, we also captured five client testimonials, that will be released to Joy of Dance's social media channels. It's always important to us to find different ways that we can use ALL the footage we capture, not just the clips that end up in the Brand Story.
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